Table of Contents (click to expand)The Definition Of NeuromarketingThe Coke Vs. Pepsi StudyConclusion People have strong preferences between Coke and Pepsi. The clash between these two cola companies has even been called the Cola Wars. But why should people get so passionate about soda? A 2004 study and the concept of neuromarketing help explain this bizarre culture battle. Imagine you’re at a restaurant with your friends. You order burgers and french fries, ending the order with, “And a Coke, please.” But the attendant utters the three most dreaded words imaginable, “Is Pepsi okay?”  Your heart sinks. You had wanted Coca-Cola, … Continue reading The Cola Wars: Is There Actually Any Difference Between How Coca-Cola And Pepsi Taste?